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ROCKPALS

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PROJECT SCOPE

SITUATION

Rockpals is a Portable Power Station and Solar Panel company looking to increase market share in the recreational outdoor industry and emergency preparedness industry.  They had a wide range of portable power station that needed marketed to multiple different target market groups.

OPPORTUNITY

Demand for portable power stations were on the rise and Rockpals had the opportunity to be one of the first brands to establish themselves as a leader in the industry and capture a larger share of the market moving forward.

PROBLEM

Prior to hiring In Gear Marketing, the majority of Rockpals images and videos used a large amount of photoshop and stock images and video.  Being a company not based in the states, they had difficulty capturing content the reflected the market they where trying to sale to.

GOAL

In Gear Marketing was to produce multiple rounds of video and photo marketing content to be used on their website, Amazon and social media platforms.  This content was to be used to increase clicks to landing pages as well as to increase landing page conversions.

STRATEGY

With the content marketing strategy that In Gear Marketing was to help produce, our main objective was to connect with the viewer both emotionally and logically.  We wanted to educate them on the many benefits Rockpal’s products had to offer while also showing them the adventures and memories that using a Rockpal’s product can help them enjoy.

THE SOLUTION

EXECUTION

In Gear Marketing helped Rockpals produce content for seven of their products including five power stations and two solar panels.  We spread the shoot over six locations both in Oregon and Utah to capture their products with some of the most breathtaking backdrops.

We also did studio work that was utilized in the final edits to highlight multiple features that Rockpals products had to offer.

THE RESULTS

Contact Us

Email: [email protected]

Phone: (503) 883-3146

Address: 15821 SW Highpoint Dr. Sherwood OR 97140

Business Hours

Mon – Fri: 8am – 5pm

Sat: By Appointment

Locations

Based out of Portland, OR …  Servicing World Wide!

© 2024 — In Gear Marketing.  All Rights Reserved.

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Email Marketing

Good Content Marketing Needs to Drive Traffic to a Great Web Page

Make sure your landing page doesn't cause you to lose sales. Let In Gear Marketing design your landing page with the right content and the right call to actions to get leads and make sales.

Layout: Correctly placed text, content and call to actions are vital for web page success.

Soft Leads: Sales are the goal, soft leads can be the path to get there.

More Sales: Great content improves, let's get great content on your landing pages.

Web Page Design

Good Content Marketing Needs to Drive Traffic to a Great Web Page

Make sure your landing page doesn't cause you to lose sales. Let In Gear Marketing design your landing page with the right content and the right call to actions to get leads and make sales.

Layout: Correctly placed text, content and call to actions are vital for web page success.

Soft Leads: Sales are the goal, soft leads can be the path to get there.

More Sales: Great content improves, let's get great content on your landing pages.

Ad Buying

Great Content Means Nothing Without the Right Distribution.

At In Gear Marketing, we manage ad buying on Meta and Google with a data-driven approach—continually refining both campaigns and creatives. Your ads don’t just run—they learn, adapt, and improve to become more effective and profitable over time.

•••Develop•••

•••Measure•••

•••Improve•••

Social Media Management

We manage your social media so you can focus on your business. To do this, we focus on creating content, constructing posts, and curating your feed. We ensure quality control for a cohesive and visually appealing representation of your brand. Additionally, we actively work on driving leads to your website through targeted strategies, making your online presence a catalyst for growth.

Our Unique Content Creation & Approval Process

With our content planing and approval software, we ensures effortless content approval with a click of a button, granting clients full control over their social media without the heavy burden of content planning, production and posting.

It's That Simple!

Video & Photo Production

Full in house video & photo production that is produced with marketing in mind.

No matter wether you are one of our marketing clients or not. In Gear Marketing offers full in house video & photo production services that will enhance any marketing strategy.

From Pre-Production to Final Edit, We've got you covered.

  • Pre-Production: Concept |  Scripting | Shot List | Logistics
  • Production: Interviews | B-roll | Drone | Animation
  • Post-Production: Music Licenses | Voice Overs | Logo Animation

Content Strategy

What Content to Produce? | How to Produce It? | Where to distribute it?

In Gear Marketing will help you produce a winning content strategy that doesn't just look good, but delivers results. With this service we will produce a detailed content marketing strategy to best move a customer along in the purchasing process from first time viewer to loyal customer.

We focus on the following when producing our content strategies.

  • Your Customers: Who is your customer? | How do you help them?
  • Your Competitors: What are your competitors doing? | What's working and what's not? | And yes ... how can we beat them?
  • Ad Buying & Distribution: What outlets make most since to reach your customers?
  • The Content: What type of content will work best to influence your customers? | What message do they need to hear to take the next step? | What content works best on the outlet of choice?
  • The Sale Process: How to move first time viewers to website visitors? | How to move website visitors to first time purchasers? | How to move first time purchasers to loyal customer?